Tamar Kasriel is a Strategic Foresight Advisor and author of two smart thinking books, Could and Futurescaping.

Previously listed by Wired as one of the world's most influential futurists, she helps leaders navigate uncertainty and make better decisions in unpredictable futures.

Most organisations assume the challenge is predicting the future. Actually, the challenge is imagining enough possibilities. Tamar helps leadership teams explore what could happen, and make far better decisions about what to do today.

It’s not about being right, it’s about being ready


Finally, a practical guide to making smart decisions with incomplete information.

Backed by research,
designed for real life.

Drawing on neuroscience, behavioral economics, and high-stakes decision-making you’ll learn to

  • distinguish problems you can calculate from situations demanding adaptation

  • spot the biases sabotaging your choices

  • design a decision architecture that works with your brain

Through practical exercises and frameworks tested under pressure, you'll develop skills to navigate ambiguity, and cultivate "willed optimism", the disciplined choice to act constructively when outcomes remain unknowable.

Working with Tamar

Consultancy

Strategic foresight Advisory across sectors

AI
Technology
Retail
Healthcare
Luxury
Consumer Society

Clients

  • Unilever logo with a blue U composed of various icons and symbols, and the word 'Unilever' written below.
  • Logo with the letters 'DB' inside a circle
  • American Express logo with blue background and white text
  • Cover of The Economist magazine with a red background and white text.
  • Costa Coffee logo on a maroon background.
  • PwC logo with stylized orange and red geometric design
  • Coca-Cola logo on a red background
  • Bacardi logo featuring a bat with outstretched wings, encircled by the brand name and the phrase 'Marca de Fábrica' on a red background.
  • Salesforce logo with white text inside a blue cloud shape.
  • Nestlé logo featuring two birds sitting on a nest with eggs
  • Science Museum logo in white text on a black background
  • Logo of The Church of England featuring a purple cross inside a circle.
  • BBC One logo with red background and white text
  • Financial Times logo with beige background and black text
  • A stylized black and white abstract logo with the number 4 integrated into a geometric design.
  • Sky News logo with black text on a white background and red gradient banner with white text
  • Reckitt logo in pink with a spiral design.
  • Triumph International logo with white text and crown on a red background.

Contact